Amazon’s Frustration Free Packaging Helps You Fight ‘Wrap Rage’

by Stan Phelps

in purple goldfish project

Amazon repels clamshell casings and wire ties at #165 in the Purple Goldfish Project

frustration free packaging

amazon letter bezos

Submitted by Adam Brett

“The frustrating free packaging is a brilliant idea. I’m sure having your little ones you have battled the wires before trying to open up a gift  Click here to check out the program”

[Notes on the Packaging:  The Certified Frustration-Free Package is recyclable and comes without excess packaging materials such as hard plastic clamshell casings, plastic bindings, and wire ties. It’s designed to be opened without the use of a box cutter or knife and will protect your product just as well as traditional packaging (on the right). Products with Frustration-Free Packaging can frequently be shipped in their own boxes, without an additional shipping box.]
Today’s Lagniappe – This video brings the ‘frustration free’ concept to life:

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