Anyone for some chowder on the links?

by Stan Phelps

in purple goldfish project

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Caledonia doles out the chowder on the turn

Myrtle Beach may be mecca if you are a fan of playing golf.  Take your pick of roughly 125 courses with a 25 mile radius.


With so many choices… how do you stand out in the ’sea of sameness’ as a local golf course?

Enter Caledonia Golf & Fish Club in Pawleys Island, SC.  Built in 1995 Caledonia has earned a top billing.  Jeff Day submitted them as #575 in the Project.

In Jeff’s words,

Caledonia Golf & Fish Club offers a cup of chowder at the turn, which is cooked and served right in front of you on the tenth tee – it’s a unique experience.  In addition, on Thursdays the course hosts a collegial public fish fry on the grounds for players to relax, eat and mingle, sharing glowing reviews of their day.

Today’s Lagniappe (a little something extra) – Robin Williams exploring the insanity of how golf was conceived:

Lagniappe defined: A marketing lagniappe,  i.e. purple goldfish,  is any time a business goes above and beyond to provide a ‘little something extra’.  It’s that unexpected surprise that’s thrown in for good measure.

Where is the lagniappe in your marketing? What’s Your Purple Goldfish?

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