BWI Airport Fast Park excels in #custserv and differentiation

by Stan Phelps

in purple goldfish project

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BWI Airport Fast Park gets it right every step along the way

#377 in the Purple Goldfish Project comes from Neal Levene at Simple Complexity

bwi airport fast park“The Airport Fast Park at the Baltimore Washington International Airport is a little different than other “park-n-ride” airport shuttles. When you enter their lot, an attendant greets you and shows you the best row to park your car so you don’t have to search for an open space. The shuttle meets you at your parked car so there’s no waiting at a shelter. Then the bus driver helps you with your luggage, and if it’s raining meets you with an umbrella. While on the bus, the friendly driver actually talks to you, and on your way back the shuttle takes you directly to your car, with a complimentary bottle of water. Who knew bus rides could be enjoyable?”

Marketing Lagniappe Takeaway: Businesses that understand the power of marketing lagniappe build in little extra each step of the way.  BWI puts together a whole school of purple goldfish understanding its the little things that add up to make the big difference.  They truly understand that success is the journey, not just the destination.

Today’s Lagniappe (a little something extra for good measure) – Hilarious video.  Let’s call this a French parallel parking technique:

Lagniappe defined: A marketing lagniappe, i.e. purple goldfish,  is any time a business goes above and beyond to provide a ‘little something extra’. It’s that unexpected surprise that’s thrown in for good measure.

How do you stand out in the sea of sameness? How do you win repeat customers and influence word of mouth?  Are you Giving Little UnexpectedExtras?

What’s Your GLUE?

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