Coffee Bean & Tea gives a little extra to support the troops

by Stan Phelps

in purple goldfish project

Digg Digg

A purple goldfish in honor of Patriots Day

#782 in the Project submitted via e-mail by Ryan Macaulay of Epic Sports.  Ryan is running the 2011 Boston Marathon on Monday.  Here is a PG from LA in Ryan’s words:

coffee bean tea and leaf supports the troops

Here is my contribution:

At Coffee Bean & Tea Leaf in LA, if you buy a bag of coffee to support our troops overseas, Coffee Bean will buy your round of coffees at the time of purchase- even better, there is a blank white area on the actual coffee bag designated specifically for you to write a personal message to the troops the coffee is going to!

Marketing Lagniappe Takeaway – Creating a little extra that ‘pays it forward’ can be a strong differentiator.

Today’s Lagniappe (a little something extra for good measure) – here’s a little more background on the program:

Lagniappe defined: A marketing lagniappe, i.e. purple goldfish,  is any time a business goes above and beyond to provide a ‘little something extra’. It’s that unexpected surprise that’s thrown in for good measure.

How do you stand out in the sea of sameness? How do you win repeat customers and influence word of mouth?  Are you Giving Little Unexpected Extras?

What’s Your GLUE?

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{ 2 comments… read them below or add one }

1 San Diego VA Loan May 6, 2011 at 4:54 pm

Thanks Coffee Bean To your support and dediction to our troops. Job well done.

2 [email protected] June 16, 2011 at 10:57 am

I hope this serves as an inspiration to other people to extend more support for our dedicated troops. As a former Marine myself, Semper Fidelis!

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