An Interview with Bob Gilbreath, some tech that’s literally cool and a Top 10 list

Here are some of the highlights from my third day at the Cannes Lions Festival:

– An interview with Bob Gilbreath to preview the ‘Burning Question’ (seminar on Friday)

– A look at some new technology featuring a vending machine that trades smiles for ice cream. Way cool.

– My Top 10 list from the Promo / Activation category (a.k.a ‘Experiential)

Today’s Lagniappe (a little something extra) – One of the most anticipated sessions at the Festival is the ‘New Director Showcase’ hosted by Saatchi & Saatchi.  This is Saatchi’s 20th year of managing the reel.  Lots of cutting edge video.  Here was my favorite, a commercial for Tropicana shot in the Northern reaches of Canada: