Drury Hotels builds in value into value accomodations

by Stan Phelps

in purple goldfish project

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Introducing the 5:30 Kickback

#671 in the Project was nominated by Jennifer Phelps.

drury hotels extras

Drury Inn

“The Extras Aren’t Extra at Drury Hotels!

Free HOT! QUIKSTART® Breakfast, free hot food & cold beverages daily at the 5:30 Kickback®*, free wireless Internet access in all rooms and lobby, 60 minutes of free long distance calls, free HBO/CNN/ESPN, free in-room coffee service and much more.”

Here is a quick 16 second video highlighting the philosophy:

The Drury Inn & Suites brand has been recognized by J.D. Power and Associates* with the award for “Highest in Guest Satisfaction Among Mid-Scale Hotel Chains With Limited Service, Five Years in a Row”.

*J.D. Power and Associates is a global marketing information firm that represents the voice of the customer and surveys more than 50,000 guests every year.

Marketing Lagniappe Takeaway: Value is the new black.  Every consumer wants to stretch their dollar further and receive ‘added value’.  Drury gets this and adds a whole school of purple goldfish into their offerings.  Added value = customer satisfaction.

Today’s Lagniappe (a little something extra) – Here a couple of fun videos by Drury emphasizing the convenience and value of the 5:30 Kickback:

Lagniappe defined: A marketing lagniappe, i.e. purple goldfish,  is any time a business goes above and beyond to provide a ‘little something extra’. It’s that unexpected surprise that’s thrown in for good measure.

How do you stand out in the sea of sameness? How do you win repeat customers and influence word of mouth?  Are you Giving Little Unexpected Extras?

What’s Your GLUE?

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