I was flying to Houston last Thursday via Memphis.  I always cringe when I need to make a tight connecting flight.  One runway at LaGuardia and strong headwinds delayed our arrival by exactly one hour.

Quick Translation: a 5+ hour delay in the Memphis airport.

Then I remembered the Google holiday airport promotion.  Google is offering free WiFi for the holidays until January 15th in conjunction with Boingo.  I knew of the promotion because it was submitted by Jeff Mard of Horizon Marketing Group as part of the Purple Goldfish Project.

#46 – Google – – Free WiFi at select airports this holiday season.

Strong move Google.  Thanks for the Purple Goldfish.  It was much appreciated.

Lagniappe defined: A marketing lagniappe, i.e. purple goldfish,  is any time a business goes above and beyond to provide a ‘little something extra’. It’s that unexpected surprise that’s thrown in for good measure.

How do you stand out in the sea of sameness? How do you win repeat customers and influence word of mouth?  Are you Giving Little Unexpected Extras?

What’s Your GLUE?

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