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#588 in the Project comes from Mike at Hamilton College
“After prospective students and their parents take a tour of the college they are given a coupon for a free black and white cookie (the black and white cookie was invented in Utica). The coupon is redeemable in downtown Utica. It’s a nice ‘thank you’ plus it gives a nice incentive for folks to visit the quaint and picturesque downtown”
Today’s Lagniappe (a little something extra for good measure) – There is some speculation on the true origin of the black and white cookie. In the spirit of fair play, here is another claim on the birthplace from Zaro’s:
Where is the lagniappe in your marketing?
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