The Heineken Experience pours in at #307 in the Purple Goldfish Project

For 15 euros you can tour the Heineken Brewery in Amsterdam. The tour is called the Heineken Experience.

It’s a tremendous value as your tour includes a few beers. Before you leave you are treated to a little marketing lagniappe. Each person receives a limited edition gift. During my days in Amsterdam they handed out a limited edition Heineken glass in a branded tin. Now they allow you to personalize a bottle of Heineken. Very cool or as they say in the ‘dam . . . ‘lekker’.

Here is a fun ‘behind the scenes’ video of the Experience:

Today’s Lagniappe – This past weekend I took another tour. I made the pilgrimage to Vermont for Open House weekend.  One weekend a year the sugar houses welcome the maple syrup devotees to get the inside the ropes tour. Check out this video from Hedgehog Hill Maple Syrup.  Ron Burns of Hedgehog Hill gives me the nickel tour and plays a dirty trick.  I left with some sweet syrup and luckily my eyebrows intact.

Click here for the first Top 10 list from the first 50 examples of marketing lagniappe.

Click here for the second Top 10 list from #51 to #100 in the Purple Goldfish Project.

Click here for the third Top 10 list from #101 to #150 in the Purple Goldfish Project.

Click here for the fourth Top 10 list from #151 to #200 in the Purple Goldfish Project.

Click here for the fifth Top 10 list from #201 to #250 in the Purple Goldfish Project.

Click here for the entire list from The Purple Goldfish Project.