Sweet example of marketing lagniappe
#776 in the Project is submitted via e-mail by Chris Brazzano
Hershey Lodge and Hotel. Free Hershey candy Bars at check-in and chocolate kisses on the pillows at night. In addition, they give free tickets to Hershey Museum.
Not sure if this is what you are looking for but I was just there and received all of the above…
Today’s Lagniappe (a little something extra thrown in for good measure) – 150 pounds of Hershey chocolate worthy of Lord Stanley:
Lagniappe defined: A marketing lagniappe, i.e. purple goldfish, is any time a business goes above and beyond to provide a ‘little something extra’. It’s that unexpected surprise that’s thrown in for good measure.
How do you stand out in the sea of sameness? How do you win repeat customers and influence word of mouth?
Are you Giving Little Unexpected Extras? What’s Your GLUE?
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