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Hotel Burnham Goes Above and Beyond to Get it Right
#141 in the Purple Goldfish Project was submitted by Mark True – Brand Warrior and Copywriter @ McLellan Marketing Group )
”On the two occasions I stayed there, The Hotel Burnham in downtown Chicago left me a bottle of wine and then a bottle of root beer with a personal note from the manager. The root beer was the second gift, after I thanked them for the wine and told them that I’m not a wine drinker after the first visit!”
[Nice personal touch by the Hotel Burnham . . . kudos for getting it right the second time around as a great lagniappe isn’t a ‘one size fits all proposition’]
Today’s Lagniappe – a video from WOMMA member John Moore profiling the Burnham:
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Stan:
The topper: the note was handwritten, full of passion and personality, and totally authentic. I bet the guy makes time every day to get all the cards written, based on his database.
-Mark