Hotel Burnham in Chicago is #141 in Purple Goldfish Project

by Stan Phelps

in purple goldfish project

Digg Digg

Hotel Burnham Goes Above and Beyond to Get it Right

Hotel Burnham

#141 in the Purple Goldfish Project was submitted by Mark True – Brand Warrior and Copywriter @ McLellan Marketing Group )

”On the two occasions I stayed there, The Hotel Burnham in downtown Chicago left me a bottle of wine and then a bottle of root beer with a personal note from the manager. The root beer was the second gift, after I thanked them for the wine and told them that I’m not a wine drinker after the first visit!”

[Nice personal touch by the Hotel Burnham . . . kudos for getting it right the second time around as a great lagniappe isn’t a ‘one size fits all proposition’]
Today’s Lagniappe – a video from WOMMA member John Moore profiling the Burnham:

{ 1 trackback }

Tweets that mention Hotel Burnham in Chicago is #141 in Purple Goldfish Project --
January 7, 2010 at 7:26 am

{ 1 comment… read it below or add one }

1 Mark True | Brand Warrior January 7, 2010 at 11:20 am


The topper: the note was handwritten, full of passion and personality, and totally authentic. I bet the guy makes time every day to get all the cards written, based on his database.


Leave a Comment

CommentLuv Enabled

Previous post: Why a Purple Goldfish? (Part One)

Next post: Why a Purple Goldfish (Part Two)