Izzy’s Ice Cream has a Purple Goldfish that’s hard to top

by Stan Phelps

in purple goldfish project

This one brings a little extra flavor

#582 in the Project is submitted by Katie Morrow of Aveus


izzy's scoop“Izzy’s ice cream shop in St. Paul, MN offers a free “Izzy” scoop with
each scoop order. Every scoop gets a free “Izzy” – a miniscoop of
another flavor on top.”

Check out this video by the folks over at the Food Network.  Izzy’s was the subject of a Bobby Flay ‘Throwdown’:

Today’s Lagniappe (a little something extra for good measure) – Eddie Murphy and a cool bit on ice cream from ‘Delirious’.  Ma . . . The ICE CREAM MAN is coming:

Lagniappe defined: A marketing lagniappe,  i.e. purple goldfish,  is any time a business goes above and beyond to provide a ‘little something extra’.  It’s that unexpected surprise that’s thrown in for good measure.

How do you stand out in the sea of sameness? How do you win repeat customers and influence word of mouth? What’s Your Purple Goldfish?

Download the FREE eBook here

{ 3 trackbacks }

Jacket Bargains Blog
December 15, 2010 at 6:27 pm
#3 of 12 different types of Purple Goldfish (Sampling) – Chapter 14
September 5, 2011 at 1:55 pm
Warning . . . Don’t read these #custserv food stories on an empty stomach
November 11, 2011 at 10:40 pm

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