Jay Baer has a signature calling card that will flip your lid

by Stan Phelps

in First / Last Impressions,purple goldfish project

A business card with a little extra

#912 in the Purple Goldfish Project was inspired by @JayBaer of Convince and Convert:

I had a chance to run into Jay at the PRSA International Conference in Orlando last month. Jay spoke at the conference and was the gracious host of a tweetup with Gini Dietrich of Arment Dietrich and Spin Sucks.

jay baer business card can openerI asked Jay for his business card and he shared a purple goldfish. He gave me a bottle opener business card. A business card sized piece of metal with a hole for removing bottle caps. A signature calling card for sure.

Today’s Lagniappe (a little something extra thrown in for good measure) – Jay doesn’t whistle while he works . . . he walks.  Check out his cool set-up. The additional scents are pure lagniappe:

Where is the lagniappe in your marketing? What’s Your Purple Goldfish?

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{ 5 comments… read them below or add one }

1 Bruce Sallan (@BruceSallan) November 10, 2011 at 7:29 pm

LOVE it! I wrote about all the cards I got at BlogWorld LA. It is so lazy to have a boring one. Love it when peeps are creative like Jay!
.-= Bruce Sallan (@BruceSallan)´s last blog ..NEWS OF THE MOMENT =-.

2 Aaron@Biebert November 11, 2011 at 3:46 pm

Great idea. Thanks for sharing these stellar purple goldfish. Always fun to see what others are doing.

3 Denise November 12, 2011 at 11:09 pm

WOW cool! That’s “Thinking Outside the Box”, different, unique, sets him apart and will always remember him due to the creativity of his business card?

4 Gini Dietrich November 15, 2011 at 6:18 pm

How the heck have I never gotten one of his business cards?! You must rate waaaaaaaay up there!

BTW – I love your temperature gauge that shows how many examples you’ve received. So smart and totally fun!

5 Stan Phelps November 15, 2011 at 10:54 pm

Thanks Gini. The trick was knowing Jay had a distinctive card.
Earlier in the day I was discussing the concept of a signature extra at lunch. One of the execs at the table whipped out Jay’s card and said, “Something like this.” It soon was the talk of table. Differentiate yourself and promote word of mouth. Well done Jay Baer.
Appreciate the attaboy on the thermometer. Hard to believe I’m almost there.

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