Kimpton pays special attention to its fans

by Stan Phelps

in purple goldfish project

A little Holiday extra from Kimpton Hotels

#704 in the Project was submitted via e-mail by the talented and wonderful Eileen Scully:

kimpton hotel slippers

Purple Goldfish Hall of Famer Kimpton Hotels sent Eileen a pair of their signature slippers over the holiday.

Marketing Lagniappe Takeaway: Fan is short for fanatic.  As a brand you need to ask yourself how you stoking the fires in the hearts of your best customers. Kimpton knows how to share the love.

Today’s Lagniappe (a little something extra for good measure) – Speaking of slippers, here’s an interesting video from the Smithsonian.  It showcases the ruby slippers from the ‘Wizard of Oz’.  Lagniappe – a bit of interesting trivia in the video about the original color of the slippers in Frank Baum’s screenplay.  Any guesses on the color?

Lagniappe defined: A marketing lagniappe, i.e. purple goldfish,  is any time a business goes above and beyond to provide a ‘little something extra’. It’s that unexpected surprise that’s thrown in for good measure.

How do you stand out in the sea of sameness? How do you win repeat customers and influence word of mouth?  Are you Giving Little Unexpected Extras?

What’s Your GLUE?

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{ 2 trackbacks }

Purple Goldfish Top Ten List #15 (701-750)
April 3, 2011 at 10:54 pm
Top Hotel and Resort Stories from the Purple Goldfish Project
March 18, 2012 at 7:21 am

{ 1 comment… read it below or add one }

1 kimptoncrawl March 2, 2011 at 6:58 pm

It’s true – those little touches make a huge difference. I like your take on how effective these surprises are. I have those slippers, too, and they’re fantastic!

This coming from possibly the most dedicated Kimpton loyalist around…

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