Maggiano’s has a fresh take on pasta with a little extra

by Stan Phelps

in purple goldfish project

BOGO = Buy One, Get One

#837 in the Project was ubmitted via tweet by @rkelly976

maggiano's pasta“At Maggiano’s restaurant, if you order a classic pasta you get to pick one to take home. They bring it with the check”

Today’s Lagniappe (a little something extra for good measure) – here’s a look at Maggiano’s in ATL:

    Lagniappe defined: A marketing lagniappe,  i.e. purple goldfish, is any time a business goes above and beyond to provide a ‘little something extra’.  It’s that unexpected surprise that’s thrown in for good measure.

    How do you stand out in the sea of sameness? How do you win repeat customers and influence word of mouth? What’s Your Purple Goldfish?

    Download the FREE eBook here

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