Marketing Lagniappe – In Search of Your Purple Goldfish

by Stan Phelps on November 15, 2009 · 0 comments

in what is lagniappe?

I recently downloaded my first presentation onto Slideshare. It’s a slideshow entitled: Marketing Lagniappe – “In Search of Your Purple Goldfish”.

[Note: If you watch the slideshow, plan on manually advancing each slide by clicking the PLAY button to the right of the green PLAY button]

Here is an outline of the slideshow:

5 reasons you need to consider lagniappe
The pronunciation and origin of the word ‘lagniappe’
The two definitions of lagniappe
What is a purple goldfish?
The 4 factors that determine the growth of a goldfish
The 4 ingredients of lagniappe
Five companies that are getting it right
The V4 principle and the power of ‘word of mouse’
The 2 benefits of lagniappe
Where to get started?

Any good examples of lagniappe out there? What other companies are doing it right? I look forward to hearing your thoughts.

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