Marriott answers the call by doing a little extra

by Stan Phelps on February 5, 2011

in purple goldfish project

Adding a personal touch

#685 in the Project was taken from a tweet by @jenniferpbrown


“Sherrie at #Marriott is a rockstar. Remembered I was worried abt waking up on time. Called me herself to make sure I was awake. #custserv”

Today’s Lagniappe (a little something extra) – Here is another ‘Wake Up Call’ by Maroon5:

Lagniappe defined: A marketing lagniappe, i.e. purple goldfish,  is any time a business goes above and beyond to provide a ‘little something extra’. It’s that unexpected surprise that’s thrown in for good measure.

How do you stand out in the sea of sameness? How do you win repeat customers and influence word of mouth?  Are you Giving Little Unexpected Extras?

What’s Your GLUE?

Download the FREE eBook here

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February 5, 2011 at 9:24 am

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