Adding a personal touch

#685 in the Project was taken from a tweet by @jenniferpbrown

Marriott

“Sherrie at #Marriott is a rockstar. Remembered I was worried abt waking up on time. Called me herself to make sure I was awake. #custserv”

Today’s Lagniappe (a little something extra) – Here is another ‘Wake Up Call’ by Maroon5:

Lagniappe defined: A marketing lagniappe, i.e. purple goldfish,  is any time a business goes above and beyond to provide a ‘little something extra’. It’s that unexpected surprise that’s thrown in for good measure.

How do you stand out in the sea of sameness? How do you win repeat customers and influence word of mouth?  Are you Giving Little Unexpected Extras?

What’s Your GLUE?

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