Open wide and say AHHHHHHHH

by Stan Phelps

in purple goldfish project

Digg Digg

#613 and #614 in the Project is submitted by Judy Musa.  In Judy’s words:

“I have 2 Purple Goldfish:

Who likes to visit their dentist (no jokes please). Really, usually a painful experience wrought with anxiety, except the dentist I go to and the pediatric dentist (recommended by mine) where my kids go.

Ok, here’s purple goldfish. Dr. Alan Stern DDS, is funny guy, always
ready with a joke or wisecrack to make the entire thought of visiting a dentist more like going to a comedy club. He does fabulous, meticulous work until he’s satisfied. He had a lab remake my crown because it was not perfect and wouldn’t exactly match my other teeth color. Equally important is that his staff is kind and caring. But wait, guests walk into a soothing scene with a cascading wall water fountain and a small mahogany tablecloth- covered tea table — ready with a selection of coffee or teas that Fran, Alan’s wife and office manager, suggests you try, along with a butter cookie, while you wait. There’s no grinning and bearing it, just lots of good vibes and kindness. Who doesn’t want that from their dentist?

Ok, dentist 2 is Atlantic Pediatric Dentists. My kids LOVE to go,
really and if I could have been to these people I wouldn’t have had
dental anxiety for 25 years. The kid-friendly space feels like Nemo’s tank with floating fish from the ceiling and a huge aquarium, toys, & video games. Oversized purple chairs, 25 flavors of toothpaste candy, gentle hygenists, and kids can demo enormous toothbrushes on a life-size Scooby’s teeth. The experience is complete with the coins at the end of the visit to operate a candy machine filled with tiny toys. It’s that little GLUE that reminds the kids to follow the brush and floss rule. Kids, Mom – satisfied until the next 6-month visit.

Today’s Lagniappe (a little something extra for good measure) – Bill Cosby and his classic sketch about a trip to the Dentist:

Lagniappe defined: A marketing lagniappe,  i.e. purple goldfish,  is any time a business goes above and beyond to provide a ‘little something extra’.  It’s that unexpected surprise that’s thrown in for good measure.

How do you stand out in the sea of sameness? How do you win repeat customers and influence word of mouth? What’s Your Purple Goldfish?

Download the FREE eBook here

{ 1 trackback }

Tweets that mention Open wide and say AHHHHHHHH --
December 22, 2010 at 4:00 pm

{ 2 comments… read them below or add one }

1 Kids dentist Las Vegas May 15, 2011 at 9:34 pm

Brings a new meaning to the phrase I often use when my teeth hurt, which is “I’m F**Ked if I’m going to the dentist!”

2 Las Vegas Dentist August 7, 2011 at 8:07 pm

I actually appreciate your post and thank you for sharing this one.
Dentists always serve their customers with fully good service to make their customers (parents or children) back again to their clinic. They make a clever move or prudent idea to attract their customers and of course to encourage their customers to love the dentists’ work and not just having a dental anxiety anymore.
Las Vegas Dentist´s last blog ..Children’s Tooth Decay

Leave a Comment

CommentLuv Enabled

Previous post: King Won Ton and (Extra) Noodle(s)

Next post: What is a Purple Goldfish . . . it’s a Beacon