Penzey’s Spices adds a sticky lagniappe with their orders

by Stan Phelps

in purple goldfish project

A welcome little extra with your sugar and spice

#718 in the Project is taken from a tweet by @nelderini

penzey's spices lagniappe

Penzey’s Spices

“Bumpersticker lagniappe included in my peppercorns order from Penzey’s:

“Love People. Cook them tasty food.”

Classy. Love those guys.”

Today’s Lagniappe (a little something extra for good measure) – Here’s a little background on Wisconsin based Penzey’s from ‘The Grommet”:

Lagniappe defined: A marketing lagniappe, i.e. purple goldfish,  is any time a business goes above and beyond to provide a ‘little something extra’. It’s that unexpected surprise that’s thrown in for good measure.

How do you stand out in the sea of sameness? How do you win repeat customers and influence word of mouth?  Are you Giving Little Unexpected Extras?

What’s Your GLUE?

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{ 2 trackbacks }

Purple Goldfish Top Ten List #15 (701-750)
April 4, 2011 at 7:10 am
The top online stories from the Purple Goldfish Project
March 20, 2012 at 7:33 am

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