Publix carries a little extra to your car

by Stan Phelps

in Added Service, purple goldfish project

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A simple purple goldfish for Thanksgiving

#96 in the Project comes from Synergy colleague Jay Silva:


publix customer service“In South Florida, Publix store clerks ask if you’d like your groceries carried out to your car.”

Today’s Lagniappe (a little something extra thrown in for good measure) – A classic from Adam Sandler in honor of Turkey Day:

How do you stand out in the sea of sameness like Publix? How do you win repeat customers and influence word of mouth? Are you Giving Little Unexpected Extras?

What’s Your Purple Goldfish?

Download the FREE eBook here

{ 1 comment… read it below or add one }

1 Tony Cars November 25, 2011 at 10:04 am

That is very friendly or them. I guess they considered this a better alternative to a drive-through. I am sure they will capture the elderly market.

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