The Purple Goldfish arrives in Cannes

by Stan Phelps on June 23, 2010 · 1 comment

in purple goldfish project

My first day at Cannes

Here are the video highlights from my first day at the Cannes Lions Festival as one of the winners of the Burning Question contest.  It includes a quick tour, an overview of the type of content at the Festival and a case study of Gatorade Replay :

Today’s Lagniappe (a little something extra) – One of the seminars today was hosted by DRAFTFCB.  Through their research they’ve determined that the average number of seconds to engage a consumer in marketing is 6.5 seconds.  During this time the consumer ‘leans in’ and determines whether or not its worth their attention.  For more on those crucial seconds and the thousand interviews they conducted, check out Draft’s site on 6.5 seconds.

Where is the lagniappe in your marketing? What’s Your Purple Goldfish?

Download the FREE eBook here

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