Episode #27 – Jack and Stan’s Personal Fav’s

After taking a few weeks to enjoy the end of summer . . . the vodcast is back to its weekly updates.

Today we talk about a foursome of our favorites from the first 500 purple goldfish.

Here is a rundown of the topics we discuss:

– Toy Boat and a few ice cream cones with your take-out

– Wilson’s Ice Cream and the power of a single jelly bean

– Wawa, an ATM and the meaning of convenience

– Bean there, done that.  Starbucks BOGO (Buy one, get one) when you buy a pound of coffee

– Jack makes a roadtrip to Peoples Bank in Cos Cob, CT to change things up

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Today’s Lagniappe (a little something extra) – Funny spoof spot for People’s Bank

Lagniappe defined: A marketing lagniappe,  i.e. purple goldfish,  is any time a business goes above and beyond to provide a ‘little something extra’.  It’s that unexpected surprise that’s thrown in for good measure.

Where is the lagniappe in your marketing? What’s Your Purple Goldfish?

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