Episode #21 – Category Spotlight: Retail

We’re back to our regular scheduled programming.  Jack and I continue to look at different industries.  Today we focus on the wonderful world of retail.  How do retailers ‘stand out in the sea of sameness’?

Here is a rundown of the examples we discuss:

– Proof positive: Toyzam and batteries

– Come on down: Bob’s Discount Furniture and the Penny Arcade

– Hot buns: IKEA and Smaland

– Inside job: Pepperidge Farm and a hidden discount

– Have a ball or three: Michael Lynne’s Tennis and restringing

– How many licks: Cartridge World and Tootsie Pops

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Today’s Lagniappe (a little something extra) –  Jack mentions the famous Tootsie Pop commercial in the podcast.  Last year that spot celebrated its 40th birthday.  Here is the 60 second version.  For lagniappe . . . the cow and the fox join in the mix:

Where is the lagniappe in your marketing? What’s Your Purple Goldfish?

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