Episode #25 – Category Spotlight: Hotels

Jack and I continue to look at different industries.  If there is one category tailor made for marketing lagniappe its hotels.  If you aren’t giving those little unexpected extras in the hotel business . . . you’re in for a heap of trouble.

Here is a rundown of the examples we discuss:

– 250 million can’t be wrong: The Doubletree Chocolate Chip Cookie

– They call it ‘guppy love’: Kimpton Hotels stands out in the sea of sameness

– Guest of the Week: Courtyard by Marriott shares the love for Jack Monson

– Music to Jack’s ears:  The Hard Rock does something that’s unexpected and at first disarming

– Bottled up lagniappe:  Hotel Vitale shines with a little extra from the valet

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Today’s Lagniappe (a little something extra) – We mention the Hotel Vitale at the end of the podcast.  Here is a great interview with Chip Conley that talks about a guest who calls the place Hotel Joanna.

Lagniappe defined: A marketing lagniappe,  i.e. purple goldfish,  is any time a business goes above and beyond to provide a ‘little something extra’.  It’s that unexpected surprise that’s thrown in for good measure.

Where is the lagniappe in your marketing? What’s Your Purple Goldfish?

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