Episode #36 – Season Two Kick-off

Jack and I launch Season Two of the Vodcast.

We discuss:

• the meaning and origin of marketing lagniappe
• why it can be a game changer
• an update of where we are in the Purple Goldfish Project
• why we call it a purple goldfish
• why it’s not a substitute

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Today’s Lagniappe (a little something extra) – Here is a little extra from Oprah’s 2oo9 Kick-off.  Black Eyed Peas and Flash Mob in effect:

Lagniappe defined: A marketing lagniappe,  i.e. purple goldfish, is any time a business goes above and beyond to provide a ‘little something extra’.  It’s that unexpected surprise that’s thrown in for good measure.

How do you stand out in the sea of sameness? How do you win repeat customers and influence word of mouth? What’s Your Purple Goldfish?

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