Purple Goldfish Video Podcast Episode #38 – Izzy’s

by Stan Phelps

in purple goldfish video podcast

Digg Digg

Episode #38 – With a little extra on top for good measure

Jack and I sit down to discuss:

  • review the differences between a market economy and a gift economy
  • talk about a hybrid called the ‘lagniappe economy’
  • offer an example from Izzy’s Ice Cream from St. Paul, MN
  • explore the IZZY scoop
  • look at another cool extra at Izzy’s using RFID tags

    Click here to subscribe to the Podcast in iTunes

    Today’s Lagniappe (a little something extra) – here is a link to a video by Albert Maruggi of Provident Partners on Izzy’s:

    Lagniappe defined: A marketing lagniappe,  i.e. purple goldfish, is any time a business goes above and beyond to provide a ‘little something extra’.  It’s that unexpected surprise that’s thrown in for good measure.

    How do you stand out in the sea of sameness? How do you win repeat customers and influence word of mouth? What’s Your Purple Goldfish?

    Download the FREE eBook here

{ 1 comment… read it below or add one }

1 Lee Silverstein June 14, 2011 at 10:48 am

Wow! Izzy’s deserves a bowl of purple goldfish!

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