Episode #17 – Lancrap vs. a Brown Trout, Garden Catering and Hampton Inn Waffles

Happy Father’s Day to all the Dad’s.  I’m typing this from JFK on my way to Cannes.  Stay tuned for updates of the trip on Twitter #atcannes and my posts at the Burning Question site.

I’m joined by wingman Jack Campisi (a.k.a ‘Social Jack’ or ‘Maverick’) on the video podcast.

Here is a rundown of the video podcast:

– What happens when lagniappe goes bad?

– The importance of being relevant and authentic to your customer

– We talk about Garden Catering and their purple goldfish involving a Free T-shirt

– Highlights of Hampton Inn and their free waffle event

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Where is the lagniappe in your marketing? What’s Your Purple Goldfish?

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