Episode #2 – How Lagniappe Fits into Overall Marketing, a Roadtrip to Stew Leonard’s and a Review of the ‘New Rules of Marketing & PR’

I’m joined by wingman Jack Campisi (a.k.a ‘Social Jack’ or ‘Maverick’) on the podcast.

Here is a rundown of the video podcast:

– We discuss how ‘lagniappe’ fits into the overall marketing scheme

– We look at the example of Southwest Airlines and ‘Bags Fly Free’

– We talk about how a purple goldfish needs to relevant and seen as ‘added value’

– Roadtrip to Stew Leonard’s to talk about coffee, ice cream and free samples

–  A review of David Meerman Scott’s The New Rules of Marketing & PR

What’s Your Purple Goldfish? – Click here to see 265+ examples of marketing lagniappe. Over 150 brands have been submitted to the list. Need some thought starters?

Today’s Lagniappe (little something extra) – Here is a great podcast with Albert Maruggi and David Meerman Scott on the Marketing Edge.  They talk about the new ‘New Rules of Marketing & PR’ on the eve of SXSW.