Episode #24 – Category Spotlight: QSR’s

Jack and I continue to look at different industries.  Would you like fries with that?  How do fast food (a.k.a quick serve) restaurants differentiate themselves to ’stand out in the sea of sameness’?

Here is a rundown of the examples we discuss:

– Free Peanuts and Bonus Fries: Five Guys Burgers and Fries

– Minty fresh: Chick-fil-a gives a little extra for breath management

– Jelly Roll: Wilson’s has a practical purple goldfish

– Try it you’ll like it: Rita’s Water Ice doles out the free samples

– McLatte with cream and wifi: McDonald’s

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Today’s Lagniappe (a little something extra) – I had Chick-fil-a for dinner yesterday.  Very tasty I must say.  Here comedian Tim Hawkins sings a ballad about Chick-fil-a . . . the home of the original chicken sandwich (except on Sunday that is):

Lagniappe defined: A marketing lagniappe,  i.e. purple goldfish,  is any time a business goes above and beyond to provide a ‘little something extra’.  It’s that unexpected surprise that’s thrown in for good measure.

Here are the basic ingredients / r.u.l.e.s of a purple goldfish:

Relevant, Unexpected, Limited, Expression and Sticky.

Where is the lagniappe in your marketing? What’s Your Purple Goldfish?

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