Episode #28 – Jack and Stan’s Personal Fav’s, Part Deux

Halloween is less than a week away and my Yankees are firmly entrenched on the hot stove.

Today’s vodcast is the second half of Jack and I discussing our favorites from the first 500 purple goldfish.

Here is a rundown of the pg’s we discuss:

– Skooba Design and employee empowerment

– Peter Millar and a pg that packs a combination punch

– Jet Blue and how they take a fun approach to the world of delays and unhappy campers

– An apple a day and a free poster from the Fillmore keeps you coming back for more

ENJOY THE VODCAST:

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Today’s Lagniappe (a little something extra) – Funny spoof spot on the can or lack thereof during in-flight service:

Lagniappe defined: A marketing lagniappe,  i.e. purple goldfish,  is any time a business goes above and beyond to provide a ‘little something extra’.  It’s that unexpected surprise that’s thrown in for good measure.

Where is the lagniappe in your marketing? What’s Your Purple Goldfish?

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