Digg Digg
Episode #39 – Purple, Green and Gold
Jack and I sit down to discuss:
- two additional types of goldfish: green for employees and gold for your best customers and employees
- talk about where the three colors come from
- offer a recent example from The Taco Truck
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Today’s Lagniappe (a little something extra) – Here’s the infographic for the three goldfish:
Lagniappe defined: A marketing lagniappe, i.e. purple goldfish, is any time a business goes above and beyond to provide a ‘little something extra’. It’s that unexpected surprise that’s thrown in for good measure.
How do you stand out in the sea of sameness? How do you win repeat customers and influence word of mouth? What’s Your Purple Goldfish?
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