Rebecca Minkoff packs a little unexpected extra in her bags

by Stan Phelps

in in the bag / out of the box

Having fun with a thoughtful extra

#988 in the Project was submitted via e-mail by Vanessa Khedouri:

380428_301701619861048_100000636361058_1041105_1334279267_nRebecca Minkoff bags all have an extra business card in them – it has a guy’s picture and on the back there is a ‘handwritten’ note that says ‘call me,’ signed by ‘Vincent’ with a phone #. When you call the #, there is a recording of a message from ‘Vincent’ – a guy with a sexy French accent – he also references his friend, ‘Rebecca’ (the designer) and her website. I love that touch and it feels personal!”

Here is a picture and comment from Shawn Hoke Photography on Flikr:

rebecca minkoff morning after bagOh Vincent

This is pretty cool. Kate just bought a Rebecca Minkoff “Morning After” bag at the NYC Sample Sale. When she got it home, she noticed this card in one of the interior pockets. It’s from “Vincent.” The card reads, “Call Me 646-420-1475 Vincent.” Then in the lower right hand corner, you notice the Rebecca Minkoff logo. That’s pretty damn cute for a bag named Morning After.

CIMG4353According to Rebecca Minkoff:

“There is a little card in each bag that has a cute boy’s picture on it and his number to call. I find cute pics and have them printed on cards and people actually do call! When customers call they hear a guy’s voice and he is French. Some people call and think they met the guy the night before. It’s kind of funny to hear some of the messages!”

Today’s Lagniappe (a little something extra for good measure) – here’s an episode of ‘Girls Gone Styled’ featuring Rebecca Minkoff:

How do you stand out in the sea of sameness and go the extra mile like Rebecca Minkoff? How do you win repeat customers and influence word of mouth? Are you Giving Little Unexpected Extras?

What’s Your Purple Goldfish?

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