Safelite repairs, Safelite replace, Safelite does a little extra

by Stan Phelps

in purple goldfish project

This one leaves no fingerprints or dust

#706 in the Project is submitted via e-mail by Lee Silverstein:

safelite repair

“As I wrote about in my blog post “Adding Value Doesn’t Have To Cost A Nickel” After replacing your damaged windshield, Safelite Auto Glass cleans ALL of your windows and vacuums the interior of your car.

Love your site!”

Marketing Lagniappe Takeaway: The little unexpected extra is always appreciated.

Today’s Lagniappe (a little something extra thrown in for good measure) – Fix that ding before it becomes a crack:

Lagniappe defined: A marketing lagniappe, i.e. purple goldfish,  is any time a business goes above and beyond to provide a ‘little something extra’. It’s that unexpected surprise that’s thrown in for good measure.

How do you stand out in the sea of sameness? How do you win repeat customers and influence word of mouth?  Are you Giving Little Unexpected Extras?

What’s Your GLUE?

Download the FREE eBook here

{ 2 trackbacks }

Customer Experience: 12 little things that make a big difference
August 12, 2011 at 6:45 am
Top Automotive CX stories from the Purple Goldfish Project
March 13, 2012 at 7:17 am

{ 3 comments… read them below or add one }

1 Dan Spadora December 13, 2011 at 5:50 pm

Hey Stan! I actually had a glass repair service from Safelite a few months ago. Jerry was the serviceman who came to meet me in the parking lot at my job & take care of the service in under an hour. I wasn’t aware of this beforehand, but he did indeed clean the windows & vacuum! I was so impressed & pleased that I immediately Tweeted the following:

“Jerry Polizzotti from @Safelite Autoglass just did a FANTASTIC job at repairing my car windshield in Wayne,NJ. He’s an excellent employee!”

I received a reply from the company saying they would. Haven’t followed-up, but I would definitely recommend them to somebody who needed glass repair like this. Wouldn’t even try looking elsewhere.

2 Stan Phelps December 13, 2011 at 10:41 pm

Thanks Dan. Great to hear you had a similar experience. The little things make a big difference.

3 Auto Glass Repair Virginia March 26, 2012 at 7:53 am

Hi Stan Phelps!

I’m very happy to see the information you shared here and its understandable and positive about other companies and free.

Thank you Phelps for you efforts :)

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