SWAG done right

#590 in the Project was bagged by Purple Goldfish Podcast co-pilot Jack Campisi (a.k.a. Maverick)

Schlesinger Associates

“Schlesinger Associates is known in the market research world as a premier focus group facility. They are also a Purple Goldfish. They are famous for top notch service and recruiting, state of the art facilities and for just plain doing things right.

PG Vodcast Episode #32

Recently I went to a seminar in their New York facility and I was pleasantly surprised with a little lagniappe. Everyone from the seminar left with a gift bag full of gifts. I’ve seen swag before, but this was surprise and delight in action, because it seems like there was an endless supply of treats. There were a lot of the things you might find at a trade show booth and some notable exceptions. There were a variety of branded pens, candy, sticky pads, lip balm, mini-flashlight, first aid kit, information packet and a very nice journal. But wait, there’s more.

The grand finale in this goodie bag was a bag of Garrett caramel popcorn. If I was not overwhelmed by the abundance of thoughtful and useful items in the bag, now I have a delicious treat to look forward to. And its a big bag. They don’t pull any punches. Schlesinger Associates already does enough to warrant their reputation, but it’s little extras like this and a commitment to exceeding expectations that generates loyalty and buzz. And it works. See? I’m generating some word of mouth right now.”

Today’s Lagniappe (a little something extra) – John Mayer conducts a focus group

Where is the lagniappe in your marketing?

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