Sleeping with the Fishes . . They call it ‘Guppy Love’

by Stan Phelps

in purple goldfish project

Kimpton Hotels has a signature (Purple) Goldfish that’s well. . . a fish and a keeper

kimpton hotelsIntroduced at all Hotel Monacos back in 2001, Guppy Love has become a signature element that has gained the chain national attention.  The hotel offers guests the ability to adopt a temporary travel companion.

“The ‘Guppy Love’ program is a fun extension of our pet-friendly nature

as well as our emphasis on indulging the senses to heighten the travel

experience,” says Steve Pinetti, Senior Vice President of Sales & Marketing for Kimpton Hotels and Restaurants, of which Hotel Monaco is a premier

collection.  “Everything about Hotel Monaco appeals directly to the senses, and‘Guppy Love’ offers one more unique way to relax, indulge and promote health of mind, body and spirit in our home-away-from-home atmosphere.”

Guppy Love is #109 in ‘The Purple Goldfish Project’.  Check out #110 as well.  Kimpton is offering to defray the fees paid to airlines for  your second bag.  They’ll provide up to a $25 credit towards your hotel night.

Today’s Lagniappe (a little something extra for good measure) – Here’s the vodcast Episode #7.  We talk about ‘Guppy Love’:

Lagniappe defined: A marketing lagniappe, i.e. purple goldfish,  is any time a business goes above and beyond to provide a ‘little something extra’. It’s that unexpected surprise that’s thrown in for good measure.

How do you stand out in the sea of sameness? How do you win repeat customers and influence word of mouth like Kimpton?  Are you Giving Little Unexpected Extras?

What’s Your G.L.U.E?

This example was a major inspiration for the book, What’s Your Purple Goldfish?

{ 4 trackbacks }

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