Starbucks slows down to deliver a wonderful customer experience

by Stan Phelps

in purple goldfish project

Digg Digg

Take your time and deliver a consistent product

#663 in the Project was submitted by Veronica Fielding:

starbucks slow down

“GLUE is a great acronym for something that will continue to become increasingly meaningful to the marketers that want to make a difference. GLUE comes to mind when I think of Starbucks telling its baristas to slow down to help ensure a consistently wonderful experience. It was applied right around the tme I was starting to notice the experience disintegrating and so was noticed immediately as the experience was GLUEd. Good post Stan.”

Marketing Lagniappe Takeaway: Less assembly line, more craft and attention to detail.

Today’s Lagniappe (a little something extra for good measure) – Here is a report on the slow down from ABC News:

Lagniappe defined: A marketing lagniappe, i.e. purple goldfish,  is any time a business goes above and beyond to provide a ‘little something extra’. It’s that unexpected surprise that’s thrown in for good measure.

How do you stand out in the sea of sameness? How do you win repeat customers and influence word of mouth?  Are you Giving Little Unexpected Extras?

What’s Your GLUE?

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