Ride the Wave: Surfs up at Surf Unlimited

by Stan Phelps

in purple goldfish project

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Try before you buy . . . a free demo is marketing lagniappe

#506 in the Purple Goldfish Project was submitted by Justin Theno.  In Justin’s words:

Surf Unlimited in Ship Bottom, NJ

surf unlimited

“Cool webinar, I listened while doing some renders. At the surf shop that I work at on Saturday’s I actually came up with what might be considered a bit of a purple goldfish. In the surf shop world the most known purple goldfish that pretty much every shop does is when you buy a surfboard you get a few bars of wax for free, but everyone does this so it doesn’t really spark any word of mouth.

To differentiate ourselves and boost our surfboard sales I decided to start allowing the customers to try before you buy. Seeing as how we have tons of used surfboards for sale, we allow the customers to give them a try out and feel that they can definitely know they will like something before they buy it. Not sure this qualifies, but its gone along way in boosting board sales (which were way down in the last few years) so I figured I’d pass it along.”

Try before you buy.  That’s a signature ‘little something extra’.  ’Surf Unlimited’ stands out in the sea of sameness.

Today’s Lagniappe (a little extra for good measure) – Here is a interesting doco on one of the most famous samples. The musical type of sample demo . . . a famous six second drum riff called the ‘Amen Break’.

Lagniappe defined: A marketing lagniappe,  i.e. purple goldfish,  is any time a business goes above and beyond to provide a ‘little something extra’.  It’s that unexpected surprise that’s thrown in for good measure.

How do you stand out in the sea of sameness? What’s Your Purple Goldfish?

Download the FREE eBook here

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