It’s All About the Details

by Stan Phelps

in purple goldfish project

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Caribou Coffee Tops Off the Customer Experience with Lagniappe

caribou coffee purple goldfish

Laura Howells submitted Caribou Coffee as #2 in the Purple Goldfish Project .

“Caribou Coffee gives you a complimentary chocolate-covered coffee bean with your coffee. This makes me so happy that I seek out the Caribou Coffee whenever I have a layover at the Minneapolis airport. Take that Starbucks.”

Caribou gives every customer a complimentary chocolate covered coffee bean with each cup of coffee.  Imagine what its like as a first time customer receiving that ‘purple goldfish’.  Laura talks about how she actually looks forward to her airport layovers and actively seeks out Caribou.  Sometimes the little details can make the biggest difference.

Today’s Lagniappe – Great video by Caribou Coffee displaying how they use ‘real’ chocolate.  Get ready to melt:

What’s Your Purple Goldfish?  Download your FREE eBook here

{ 2 trackbacks }

The Purple Goldfish Project has crossed the halfway mark
July 17, 2010 at 1:59 pm
Warning . . . Don’t read these #custserv food stories on an empty stomach
November 12, 2011 at 6:59 am

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