Buy a pair and get a pair (of holes)

#577 sticks into the Project with the Piercing Pagoda at the Danbury Fair Mall

“Free Ear Piercing with any purchase of earrings. As an added bonus, buy $50 or more and receive $25 in free merchandise.”

A little background on the Pagoda:

Piercing Pagoda has grown from a single retail location in Whitehall, Pennsylvania, to the roughly 850 kiosks it is today. As the nation’s largest specialty kiosk retailer of gold jewelry, Piercing Pagoda offers customers an extensive selection of popularly priced 10 karat and 14 karat gold chains, charms, bracelets, rings and earrings, as well as a variety of silver and diamond jewelry in select locations. Piercing Pagoda remains the leader in ear-piercing, specializing in 14 karat gold piercing earrings.

Today’s Lagniappe (the art of giving a little unexpected extra) – Taking tattoos and piercing to the next 3-D level.  This is downright odd:

Where is the lagniappe in your marketing?

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