The repair man gives a little extra for good measure

by Stan Phelps

in purple goldfish project

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“The repair man gave me lagniappe: A lesson on making the machine better. Being a romance writer, I shall write a scene that is much racier.”

Today’s Lagniappe (a little something extra for good measure) – Ever seen a possessed washing machine?  This one seems extremely agitated about 53 seconds in.  An instant classic:

Lagniappe defined: A marketing lagniappe, i.e. purple goldfish,  is any time a business goes above and beyond to provide a ‘little something extra’. It’s that unexpected surprise that’s thrown in for good measure.

How do you stand out in the sea of sameness? How do you win repeat customers and influence word of mouth?  Are you Giving Little Unexpected Extras?

What’s Your GLUE?

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