This example of lagniappe from Virgin Atlantic goes POP

by Stan Phelps

in purple goldfish project

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Sweetness for the final approach

#780 in the Project was submitted by @sjlz at Engage121

virgin atlantic sweets for landing

@9INCHmarketing @jackcampisi you guys probably have this #purplegoldfish but the “sweets for landing” at Virgin Atlantic help your ears pop!”

Today’s Lagniappe (a little something extra for good measure) – Sister airline Virgin America recently made the Project at #696 given the mood lighting in the cabin.  Here’s a fun spot that illustrates the point:

Lagniappe defined: A marketing lagniappe, i.e. purple goldfish,  is any time a business goes above and beyond to provide a ‘little something extra’. It’s that unexpected surprise that’s thrown in for good measure.

How do you stand out in the sea of sameness? How do you win repeat customers and influence word of mouth?  Are you Giving Little Unexpected Extras?

What’s Your GLUE?

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