A strong take on a old favorite
#734 in the Project was submitted by Jody Sowa of M&C Saatchi via e-mail. Jody nominated BLT Market and their mini hot dogs. BLT is located in the Manhattan’s Ritz Carlton next to Central Park.
This quote on the BLT Market was taken from Restaurantbrat.com:
An amuse bouche course of Pigs in a Blanket is always eagerly anticipated – a fashionable take on the dirty water hot dogs so prevalently sold (and indeed, so representative of Manhattan) in the neighboring park. I have always found the sausages used here to be, on their own, indistinguishable from their Sabrett brethren save for a firmer texture; but encased in a crispy pastry shell and topped with mustard and sauerkraut, each bite is electric.
Marketing Lagniappe Takeaway – Take something ordinary and make it an extraordinary signature extra.
Today’s Lagniappe (a little something extra for good measure) – Speaking of BLT’s, here’s a classic on the sammy from the Food Network:
Lagniappe defined: A marketing lagniappe, i.e. purple goldfish, is any time a business goes above and beyond to provide a ‘little something extra’. It’s that unexpected surprise that’s thrown in for good measure.
How do you stand out in the sea of sameness? How do you win repeat customers and influence word of mouth? Are you Giving Little Unexpected Extras?
What’s Your GLUE?
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