Top 10 most compelling reasons you need to change your marketing

by Stan Phelps on September 12, 2011

in purple goldfish project

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Marketing is Changing.  Let us count the ways:

One could make the assertion that marketing has changed more in the last 5 years than it has in previous 25.  Power has shifted. The consumer has a bigger voice and traditional ‘tell and sell’ marketing has taken it in the shorts.

change next exitLet us count the ways:

[Republished from my original post at]

10. Retention is becoming the new acquisition – it costs 10 times the amount of money to acquire a new customer than it does to keep  a current one

9. We heard it through the grapevine – 90% of customers identify word of mouth as the best, most reliable and trustworthy source about ideas and information on products or services.

8. Zip it or Zap it? – 86% of consumers skip TV ads

7. There is always an alternative – over 70% of consumers will abandon a brand because of a bad customer experience

6. Consumers don’t know what they like, they like what they know or their friends know – 67% of all consumer decisions are primarily influenced by word of mouth

5. Pardon the Interruption – in the 1970’s the average consumer was exposed to 500 to 2,000 messages, today it ranges between 3,000 and 5,000 per day.

4. Customer love is a battlefield – 94% of business leaders say customer experience is the new battleground

3. [Word of Mouse] Social media has become a game changer – today’s satisfied customer tells 3 friends, a pissed off customer tells 3,000

2. Double the Pleasure – customers gained through word of mouth have 2x the lifetime value than regular customers

1. Forget about your cross-town rival – your competition is now only 1 click away

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The BTTW Funnel | Bigger Than The Widget
September 13, 2011 at 7:40 am

{ 3 comments… read them below or add one }

1 Kevin Smith Parr September 13, 2011 at 6:19 am

Great points! i think the biggest reason should be if your visitors are not turning to buyers, you seriously need to revamp, re-work your strategy!
Kevin Smith Parr´s last blog spying software

2 Denise September 13, 2011 at 9:00 pm

Stan, excellent list!!! #8 With a lot of consumers having a DVR, the fast forward past the commercials! Before I had 1, I use to get up & do a task around the house! #9 - I always ask for referrals from friends & coworkers. WOW, #1 is a real changer! Thanks for the post!!!

3 George September 15, 2011 at 3:39 am

Great list. Marketing a product or service that has quality is easier. I have experienced how powerful the word of mouth is and it taught me a lot how much quality and customer satisfaction can contribute a lot to my business’ success.
George´s last blog ..How To Seduce A Woman

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