Trader Joe’s delivers on surprise and delight

by Stan Phelps

in purple goldfish project

Digg Digg

Find the stuffed monkey or whale and earn your lagniappe

Jody Padar of Matousek Consulting submits Trader Joe’s as #320 in the Purple Goldfish Project.

“The stuffed whale that hides at Trader Joe’s. If you find him, your child gets a treat out of a treasure box. Then you get to rehide him. My kids love to go to Trader Joe’s to find the stuffed animal. It keeps them entertained while shopping. Hint: He spends a lot of time in the snack food isle. “

Today’s Lagniappe (’a little something extra’) – great video celebrating the little differences of Trader Joe’s:

Where is the lagniappe in your marketing? What’s Your Purple Goldfish?Download the FREE eBook here

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