What’s the difference between push and pull marketing?

Simply defined – push marketing is the practice of using traditional media in an attempt to engage potential consumers. It usually consists of broad based one way appeals that interrupt with the desire of creating awareness, interest and ultimately demand.

Pull marketing is the exact opposite. It is the practice of using non traditional and social media to attempt to entice already interested consumers. It usually consists of creating valuable content for a defined audience which leads to the interested consumer seeking out next steps.

Bottom Line: We live in a ‘low trust’ world where the interruption model is crumbling. Traditional media is under siege. As a marketer you need to engage the RIGHT3 . . . the right people, in the right place, at the right time. PUSH marketing fails each element. Pull marketing answers the bell on all 3:

It allows the right people to find you. They find you on their own terms and right place. The time is right because they have a genuine need.