Three for Thursday: Pigs, Dogs + Scones Oh My!

Here is a trio of purple goldfish from the Project:

#479. comes courtesy of William Mericle of EURO RSCG in Chicago.  I met William at the Cannes Lions International Advertising Festival.  He pitched this signature gem from Potbelly, a Chicago institution:

Potbelly Sandwiches

“Potbelly gives you a small cookie on a straw”

#480. from Kelly Ketelboeter of the Experience Factor

1-800-Pet Meds

“The folk at 1-800 Pet Meds include a free dog treat with every order”

#481. from Tim Heath of Synergy Events

Shelter Harbor Inn

“My teenage daughter and I were rolling south along Route 1 in costal Rhode Island on a recent Sunday morning and we stopped at the Shelter Harbor Inn in Westerly for a sumptuous country breakfast. It all worked and soon after we placed our orders we were both pleasantly surprised with complimentary warm raspberry scones. Hats off to the Shelter Harbor Inn for the added value to an enjoyable moment.”

Today’s Lagniappe (a little something extra) – Bryant Keil of Potbelly talks about getting the little things right.  Strip those things away and your value decreases.

Where is the lagniappe in your marketing? What’s Your Purple Goldfish?

Download the FREE eBook here