I scream for Wilson’s . . . a sweet example of marketing lagniappe

by Stan Phelps

in purple goldfish project

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A JellyBean at the bottom of your cone and huge scoops are difference makers for Wilson’s

Wilsons slides into the Purple Goldfish Project at #333 courtesy of Jody Padar:

wilson's ice cream

“At my favorite ice cream store in Door County Wisconsin. They put a jelly bean at the bottom of the ice cream cone. So it doesn’t drip. They also give the biggest scoop ever. It’s tradition. The girls who scoop the ice cream live upstairs. There is never a night in the summer where the line is short and everyone happily stands on the porch waiting. They were featured on the Travel Channel. And were sold for a few million dollars a few years ago. Not bad for a ice cream store.”

Today’s Lagniappe (a little something extra) – How jelly beans are made.  Fascinating video from YouTube:

In Search of Your PURPLE GOLDFISH.  ‘Give your customers something to talk, tweet, blog and post to Facebook about’ Click here to download the FREE eBook.

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Purple Goldfish Video Podcast Episode 24 - QSR’s
August 15, 2010 at 10:23 pm

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