WoodWinters delivers the vintners dozen

by Stan Phelps

in purple goldfish project

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#838 in the Project was submitted on the website by Amanda Marko:

WoodWinters Wines & Whiskys (Edinburgh & Bridge of Allan, Scotland)

A fantastic independent wine retailer. They have a brilliant selection of wines, beers and spirits combined with the nicest and most knowledgeable staff who are always very happy to talk wine and help you choose the perfect one (or ten in my case!!!). Every time you go in they let you taste a couple of wines (sometimes more and sometimes with nibbles), they keep a record of what you buy and if you liked it and by the time you get home with your purchase the tasting notes are in your inbox!!!! AND if you but 12 bottles they give you a free bottle. I never ever leave having only bought the one bottle I go in for and I would NEVER go anywhere else for my wine!

Today’s Lagniappe (a little something extra for good measure) – Here is a short video on WoodWinters and a tasting:

Lagniappe defined: A marketing lagniappe, i.e. purple goldfish, is differentiation through signature added value.  It’s anytime a business goes above and beyond to provide a ‘little something extra’. It’s that unexpected surprise that’s thrown in for good measure.

How do you stand out in the sea of sameness? How do you win repeat customers and influence word of mouth?

Are you Giving Little Unexpected Extras? What’s Your GLUE?

Download the FREE eBook here

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