zipcar surprises and delights customers with lagniappe

by Stan Phelps

in purple goldfish project

Digg Digg

The little extra here is in the bag

#772 in the Project was submitted via e-mail by Will Villota

zipcar lagniappe

“Haven’t heard it called “lagniappe”, but ZipCar sometimes leaves gift bags in random cars. Customers reporting that they found them also receive bonus zipcar time.

Hope this helps!

Today’s Lagniappe (a little something extra for good measure) – How does Zipcar work?  Here’s a tutorial:

Lagniappe defined: A marketing lagniappe, i.e. purple goldfish,  is any time a business goes above and beyond to provide a ‘little something extra’. It’s that unexpected surprise that’s thrown in for good measure.

How do you stand out in the sea of sameness? How do you win repeat customers and influence word of mouth?  Are you Giving Little Unexpected Extras?

What’s Your GLUE?

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{ 1 comment… read it below or add one }

1 Nick May 11, 2011 at 2:26 pm

All I can say is Wow, what an innovative idea. Kind of takes car rental to the next level. That wouldn’t be very handy if the last zip car driver took the keys with them, would it? Or what if your key pass doesn’t work and you are sitting there stranded because your card doesn’t work? Kind of like standing in a line buying groceries and your bank card doesn’t work anymore.

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